WellPaws

WellPaws approached us to reimagine their direct-to-consumer digital presence with a bespoke Shopify storefront built around recurring subscription tiers, natural ingredient education, and rapid checkout flows.

Crafted the visual identity, product detail typography, interactive supplement comparison module ('Us vs Them'), and seamless recharge subscription upsells designed for maximum retention.

Custom Shopify Liquid theme built with Tailwind CSS, vanilla TypeScript, and Shopify Storefront GraphQL API. Optimized Core Web Vitals to 98+ on mobile devices.

Post-launch metrics showed a significant uptick in subscription retention and checkout completions, setting a new benchmark for organic pet wellness commerce.