ShopM2M

A sleek, editorial e-commerce platform developed for ShopM2M menswear, balancing editorial lookbooks with lightning-fast catalog navigation and instantaneous variant selection.

Designed dynamic editorial grids, sticky side cart drawers, animated sizing calculators, and smooth product card hover interactions.

Custom Shopify theme with bespoke JavaScript cart drawer, predictive search, instantaneous variant switching without page refresh, and headless collection filtering.

Achieved unprecedented mobile engagement and a dramatic reduction in sizing returns through the interactive fitting assistant.